The Hotel Eden Rock hotel website designed for smartphone

THE HOTEL CAP EDEN ROCK IN ST BARTH

Welcome to the Caribbean Eden & paradisiac rock

 

From the following screenshots, you can visualize how to design an initial website from a laptop version to a smartphone one

 

With a list format, up to down...

Click here to see the website (smartphone version)

 

The Home page and the drop down menu 

 

 

The Accommodations page and the Destination (location) page

 

The photos gallery page

 

The Wellbeing page

 

Responsive Web Design

The Responsive Web Design

An unavoidable stage in design projects

 

• What is the responsive web design?

- The RWD is an important and essential stage in web & digital projects.

- The RWD will design the contents presented in the WEB, regarding the type of channels used by the company,  

- The RWD objectives: making the different digital channels the most optimal reading & visible for the consumers,

- The RWD is related with the adaptation of digital elements, such as, the reframe, the resize of digital elements etc.

 

• A design important for:

the best visibility possible, being attractive, being accessible and easy to use.  

In other words: It is about the web design adaptation, regarding digital channels' functionalities

 

 

From this illustration, we can easily understand the different ways of designing and adapting the same contents in different digital channels (laptop, computer, I pad, mobile phone).

• Class work preparation for the session n°6: hotel site on mobile phone

* I've chosen to illustrate the site adapted to the mobile phone version of the Barrière hotels group because thanks to the following screenshots (taken from my mobile phone), we can see that the website contents are adapted to this channel. It is easy to use, comprehensible and relevant.

 

 

 

*   Hotel business website to convert into a mobile phone version : The Eden Rock hotel

 

The hotel website link: http://www.edenrockhotel.com/eng/home/

 

 

* Creation of my free account to Dudamobile

 







Session 5 - Customers' path to online purchase

Customer journey to Online Purchase

Comparison between the US and UK markets regarding sport industry
Marketing Strategies for the Mama Shelter hotels group  

 

Customer's path to online purchase

SLIDESHOW PRESENTATION OF THE CUSTOMER'S PATH TO ONLINE PURCHASE

MID TERM SESSION 4

ESSAY QUESTION: Describe Amazon Go retail experience.  How might it affect the hospitality industry? Give 3 examples.

What is the Amazon Go retail experience ?

 

Amazon go is a mobile app proposed by Amazon.
It is a new form of digital technology to do shopping...

Indeed, this app allows the customers a "digital" mean to pay their purchases in supermarkets for example. In other words, you take what you want and just leave the store.

 

How does it work?

 

Thanks to this app, the Amazon GO system directly recognizes the product (what is it, the price etc.) you have just chosen.

 

From their safety virtual card system, you can easily register your credit card. And the payment system will be done directly through this app.

 

How might it affect the hospitality industry?   

 

This new type of virtual credit card and digital payment can be really useful for the hospitality industry, regarding the customers as well as the employees.

Guests' expectations are more and more attracted by the digital app, because it is easy, quick and they trust their programs.

This kind of app, adapted to the hospitality industry will allow the customers to use the virtual card system, and will gain in time.

- Check-out thanks to the digital payment: a gain of time for busy customers

 

From this example of virtual payment, we can say that the customers who don't have time (essentially business customers) to do their check-out in the front office, it will be a gain of time for them by directly paid through this app.It will also be great for the front office teams who just need to check directly on the app and to do not make other customers waiting.  

 

- Booking and buying services directly through this kind of app:

 

From this digital app, the services and products consumed by the guests can be automatically register and may avoid mistakes because the customers will directly see what they have consumed.

 

- The credit card is registered in the app of the hotel but also for the other hotels of the chain. We have to take into consideration the gain of time in terms of check-in and check-out procedures.